Leadership
Samuel 'Sam' Martinez
Founder & Chief Executive Officer
Samuel “Sam” Martinez is the Founder and Chief Executive Officer of Smart Enterprises Group. His experience in Texas automotive leadership and multicultural business development informs the group’s direction across consulting, media, construction, automotive, and healthcare.
Sam’s work centers on connecting businesses with Hispanic, multicultural, and underserved customers—and helping multicultural businesses reach the broader marketplace. His approach emphasizes commercial relationships, clear communication, and understanding the barriers customers face, including access to financing.
He is guiding the development of the Smart Growth Intelligence Center (SGIC) within Smart Enterprises Group. This initiative brings together his focus on market intelligence and practical applications of AI, with priorities including bilingual engagement, customer follow-up, and better information for business decisions.
Dr. Yeni Rodriguez
Chief Medical Officer
Dr. Yeni Rodriguez serves as Chief Medical Officer of Smart Enterprises Group, contributing a healthcare perspective to the group’s healthcare and wellness direction. Her focus includes understanding patient needs, strengthening communication, and informing the evaluation of future healthcare initiatives.
Her priorities include culturally informed engagement, clearer health information, and identifying barriers faced by underserved populations. As SGIC develops, her perspective will help inform the exploration of healthcare-related administrative tools, with human oversight and a clear distinction between business support and clinical care.
Dr. Yesenia Rodriguez
VP, Healthcare Strategy
Dr. Yesenia Rodriguez serves as Vice President of Healthcare Strategy at Smart Enterprises Group, supporting the group’s direction in healthcare and wellness business development. Her focus includes evaluating opportunities, understanding access barriers, and aligning proposed initiatives with business priorities and the needs of diverse populations.
Her strategic priorities include culturally informed communication, prospective industry relationships, and planning for sustainable growth. As SGIC develops, she will help connect healthcare market needs with the exploration of practical administrative tools and business insights.
Dr. Anabel Perez
Program Director
Dr. Anabel Perez serves as Program Director for SGIC and BDC Automatización within Smart Enterprises Group. Her role focuses on coordinating development priorities, organizing program planning, and connecting strategic objectives with practical next steps.
Her priorities include clear processes, effective follow-up, and readiness for AI-assisted workflows. As these initiatives develop, her focus is on helping teams evaluate proposed applications, document progress, and refine their approach with human oversight and accountability.
Clear direction. Connected expertise. Long-term value.